How To Use Pinterest As A Business

Businesses know they should be on Social Media, but there are a lot of platforms out there and each one has its own set of “rules” to being successful. Here are five ways how to use Pinterest as a business:

Put Pinners First

The first thing that Pinterest suggest, on their Pin Like a Pro page, is to think about what your Pinners really care about. I worked for a company that made accounting software for municipalities. Their Pinterest board consisted of things like, Payroll, HR, Permits, blah blah blah. I tried to discuss with the Marketing Firm Manager that these were not what women wanted to pin on Pinterest. You have to know what your audience is interested in so they want to follow you.

Honest Company has boards that are obviously targeted toward their audience, work outs, DIY, inspiring quotes, beauty tips and more. This has nothing to do with their product.

Screen Shot 2015-05-06 at 4.57.55 PM

Pin Useful Content

Why do people use Pinterest? For some its to kill time. For others to get inspiration. For me, its to curate different categories of information or ideas for many aspects of my life. Hootsuite discusses that pinners love learning new ways of doing things. How-to’s and tutorials are good categories. Sharing original DIY and re-pinned content is smart.

They also mention another type of content that makes it to the “Top Pinned” list is infographics.

Honest does a mixed pinning of DIY:Screen Shot 2015-05-06 at 5.32.05 PM

Drive Traffic To Your Site

Social Media examiner suggests increase traffic to your site by linking pins to your site. But, it is important to create content that is interesting and attractive to pinners. Beth Haydn, author of Pinfluence, revealed that Pinterest drives more referral traffic than LinkedIn, Google+ and YouTube combined.

Honest does this very well, whether they are pinning a product, or pinning a blog post. The blog posts they pin vary in content, some are just general company update, others are DIY projects, they even have a category called “Education + Infographics”.

Screen Shot 2015-05-06 at 5.16.06 PM Screen Shot 2015-05-06 at 5.14.11 PM Screen Shot 2015-05-06 at 5.20.25 PM

Pin About Your Customers

Hootsuite suggest recognizing your customers in a few different ways. By creating boards that tell customer success stories. They could be their own Board, dedicated to customers, or could be part of of other boards. For example, if someone found a unique way to use one of their products and blogged about it.

Honest has a “mentions” Board, ranging from Popular blogs like “A Cup of Jo” to smaller blogs that aren’t as followed. That, to me, gives it a little more authenticityScreen Shot 2015-05-06 at 5.46.31 PM

Being Authentic

Pinterest encourages businesses to show your colorful side. Be yourself!

Honest’s board, “Honest Antics” includes stories and photos of people within their company.

Screen Shot 2015-05-06 at 5.52.12 PM

These are just a few ways to start using Pinterest as a business.


3 thoughts on “How To Use Pinterest As A Business”

  1. Mindy,
    I want to push you to start diving into content about what in particular typifies successful posts on FB or Pinterest, whichever platform you have decided to focus on. Use the “Honest Company” (your superfan) as the listening focus and start dissecting their social media practice.

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